The "Air-Loom" label appears to fit the concept of a "tiny, regional" label to a T. Except that it probably didn't exist to promote actual attempts at hits, in the way that normal labels did. This was most likely the project of a few people, perhaps even just the one - Gail Hines - who wrote both sides of today's record.
The AS/PMA page for this label only shows two records on the label, although given that this is record #111, my guess is that at least 11 singles exist on the label. And for this one, at least, Ms. Hines turned to Lee Hudson, who assigned his best singer, Cara Stewart, to the job. As indicated on both sides of the record AND on the sleeve, which also includes Ms. Hines' signature (see below), "Air-Loom" and its related publishing company were based in Lansing, Michigan. So there will be no surprise when you learn that one side of the record features the dulcet tones of Ms. Stewart singing about "Michigan, My Home":
Download: Cara Stewart with Lee Hudson Orchestra - Michigan, My Home
Pretty standard stuff for a Cara/Lee record, but I just eat that stuff up.
The flip side is equally lovely, and it's called "Beyond the Night":
Download: Cara Stewart with Lee Hudson Orchestra - Beyond the Night