Two observations about life from Rodd Keith today, one spot-on, one cynical and off-base. At least, that's how I see 'em - your mileage may vary.
On the A-side, with a tasty supper-club style band behind him, Rodd offers up a first rate, silky smooth vocal on "Nobody Knows What Love Will Do". The words are pretty good, and the whole performance sounds like something that wouldn't have been out of place in a show at a club or a restaurant, way back when.
On the other hand, the basic idea behind the lyrics to "Friends are Few", seems to be that you'll only have companionship if you have money, AND if you freely spent that money with and on your friends. That hasn't been my experience, and I can't say that I've ever heard it expressed by anyone I know. The songwriter keeps telling us that this an "intelligent song". I beg to differ.
In contrast with the a-side, the backing arrangement and Rodd's vocal here show no sign of significant work or craftsmanship - the whole thing sounds rather cookie cutter and quickly thrown together. I have no knowledge of this, but I really wouldn't be surprised if Rodd gave his all only when the lyrics at least sort of deserved it.