One of the most confounding things - among many - about the Halmark label is its artist credits. Much of the time this was handled simply - the artist wasn't credited. But when they DID credit a singer, more often than not, the name given was Bob Storm. When I started collecting song-poem records, I thought I had a fairly good idea who Bob Storm was - the Halmark tracks featuring a pompous, overblown, unctuous baritone, usually singing with a remarkably ridiculous amount of vibrato. That was Bob Storm. Most of the songs, sung by a male singer, that weren't sung by the trebly, somewhat tinny-voiced singer on Halmark. That was Bob Storm.
In fact, here's a perfect example of the Bob Storm I came to know and love, on a typically turgid piece called "Wonderful Heaven Waiting for You". This one has the astounding extra benefit of having Mr. Storm offer up a spoken word introduction, which makes it just that much more special!
The problem is that, while Bob Storm is the most frequently identified singer on Halmark 45's, the records bearing that name do not always actually feature the singer you just heard on one side of today's disk. I am aware of at least four singers, including one woman, who had releases on Halmark which came out credited to Bob Storm. Most frequently, this happened to the other singer I mentioned up there, Jack Kim. On the other hand, I have one record - my favorite Halmark record of all, "Lady Off Pedestal at Notre Dame", which is credited to Jack Kim, but the singer is clearly the man heard on the track I just shared, the one I always think of as Bob Storm.
The flip side of this record, a rather pedestrian tribute to Dr. Martin Luther King, titled "Sleep On, Dr. King", is also credited to Bob Storm. And while this isn't Jack Kim (or the female singer I mentioned), I just don't think this is the usual Bob Storm, either (unless he was capable of MUCH more vocal manipulation than most singers. The range, the style and the overall performance quality are not really in the same ballpark. I'm not sure I even recognize this vocalist from other Halmark records!
So who is/was Bob Storm? Was there actually a singer by that name (as there was for Jack Kim - real name Jack Kimmel)? Or was that just a catchall artist credit that Halmark used on those releasees where they named a singer, with no actual person by that name or even assumed name. Will we ever know?